Visual identity crafted for a multi-day celebration of Vegas eSports, reflecting the city’s growing gaming community.
ROLE
Graphic Designer, Vegas Inferno
TEAM
Inferno Leadership and Design Teams
COMPLETED
December 2024 / 3 Weeks
THE CHALLENGE
The Inferno leadership team asked me to develop a logo for Inferno Fest as they prepared to grow it into a recognizable, annual convention. Previous yearly logos were inconsistent and were not designed with future scalability or SEO in mind. I designed a flexible logo system that aligns with Inferno’s identity and can be implemented across merchandise, print, and digital platforms. The outcome is a logo built to grow with the festival for years to come.
The three pillars of the official eSports team of Las Vegas
Lead with Valor and Ignite the spark of innovation in ourselves and those around us.
THE PROCESS
Guided by the request to reference LootFest, I designed the logo around key elements of Inferno’s brand, including a flame-like shape inspired by the third pillar of Inferno's mission: Ignite a fire of passion and innovation in ourselves and those around us. As Inferno looked to position itself alongside established sports teams as a leader in Vegas eSports, I implemented the four-pointed star, a symbol deeply tied to the city’s identity. This foundation enabled me to design a logo that can be recognized and embraced by the community.
As the logo formed into an organic and fiery shape, legibility became a challenge. This prompted my exploration to experiment with form and hand-lettering, balancing legibility with the form of the logo.
While assisting with its visual direction, the badge illustrations featuring the Inferno Fest logo were developed outside of Inferno.
Images provided courtesy of Las Vegas Inferno
