A social media campaign promoting the Inferno ENASCAR team's races, inspired by the uniqueness of each track and its location.
ROLE
Graphic Designer, Vegas Inferno
TEAM
Inferno Leadership and Design Teams
COMPLETED
October 2025
THE CHALLENGE
After welcoming two new ENASCAR drivers—the eSports division of NASCAR—to Inferno, the leadership team asked me to create a series of social media posts to promote the bi-weekly races for the 2025 ENASCAR Coca-Cola iRacing Series.
Alongside a set of core graphics, each design was transformed into a system of assets for social media and live streaming platforms. These assets include race-day promotion, placement results, stream overlays and screens.
CORE GRAPHICS
To introduce the Inferno ENASCAR team, a series of core graphics were developed, drawing inspiration from the glow of racetrack lights, Inferno’s gold, purple, and night colourway, and the vibrant glow of Las Vegas: the city of lights.
THE PROCESS
The process of developing each poster and system involved an initial research stage, where I examined every track and its location to create a mood board. Shortly after, I sketch variations of compositions and select one or two to explore digitally.
After a poster is completed, it is sent for review and iterated upon if requested. The system is then developed based on the visual elements of the poster, resized and rearranged if necessary.
RACE GRAPHICS
For 18 bi-weekly races, a design was developed to reflect the track, city, or occasion of the race. This unique approach allowed Inferno's campaign to stand out amongst other teams, generating over one-hundred thousand views across Instagram and X (formerly Twitter), and thousands of post engagements.
